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Max Hourigan
Max Hourigan

Fractional COO. I install the operating systems that let founder CEOs scale past themselves.

How many times did a client have to ask you twice?

Aug 28, 2026

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4 min read

How many times did a client have to ask you twice?

Also: what I got wrong about selling myself, and the tiny prophet in my office

Max Hourigan
Max Hourigan
Sometimes It's Preparation

Aug 21, 2026

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3 min read

Sometimes It's Preparation

Am I being punished, two spreadsheets that wouldn't match, and one week of coaching down

Max Hourigan
Max Hourigan
I lost an afternoon to DNS records

Aug 14, 2026

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2 min read

I lost an afternoon to DNS records

Also: coaching two baseball teams, and a four-minute fix for your contact list.

Max Hourigan
Max Hourigan
The Most Expensive Vocabulary Mistake in Your Pricing

Aug 7, 2026

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5 min read

The Most Expensive Vocabulary Mistake in Your Pricing

Markup and margin measure the same job but the gap between them is profit kept from your pocket.

Max Hourigan
Max Hourigan
The Founder Bottleneck: Decisions

Jul 31, 2026

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8 min read

The Founder Bottleneck: Decisions

7 Signs You've Become the Ceiling on Your Own Business

Max Hourigan
Max Hourigan

The Next Rung

For founder CEOs who've become the bottleneck in their own business. The systems, cadence, and discipline to build a company that runs without you, one rung at a time.

© 2026 The Next Rung.
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